VERSUS: I’ve noticed on your IG you’re always showing love to West London creatives — AJ Tracey, Ellis Gilbert from TNS. Why does that matter to you?
Chloe Kelly: West supports West. Simple. I grew up with Ellis — seeing him do his thing now? I love that. We should celebrate one another more. Not just in football, but in life generally. That’s just what West London does best: it champions its own.
VERSUS: Off the pitch, you’re clearly into developing your own sense of style. What does fashion mean to you?
Chloe Kelly: It’s a form of expression. It’s also my roots. I do love the glam stuff, sure, but I live for streetwear too. Brands like Clints, TNS, Corteiz — I’ve watched them build from the ground up. So when I wear those pieces, it’s not just fashion. It’s repping my people. It’s culture.
VERSUS: Is that how you see your place now — part of the culture, not just endorsed by it?
Chloe Kelly: For sure. As a woman from London in football — especially now, when the game’s so visible — people look up to you. Young girls see you. Not just in sport, but in fashion, in life. But I’m not performing. I just like what I like. I stay true to that. That’s how I’ve always wanted to live my life.
VERSUS: Earlier this year you were announced as a Baller League manager. I know you’ve been on holiday this week but flew back specifically for the final — Scott told me something mad, like: you landed at 5pm, changed at a hotel then went straight to the O2 for 7pm. That’s commitment. Also, your announcement rollout with Wrighty was so good! How did the opportunity come about?
Chloe Kelly: [laughs] It was sick. As soon as I saw the launch of Baller League UK, I messaged my agency, “Get me involved.” It honestly felt like home — cage football, small-sided, gritty. Then Felix (Starck) messaged me on Instagram and we started talking. The shoot with Wrighty at the Top Boy cafe? Next level. When Scott told me that’s where it was taking place, I couldn’t believe it. It’s grown so much, even since then.
VERSUS: Do you think the women’s game needs something disruptive like that?
Chloe Kelly: 100%. My focus will always be football, but off the pitch? That’s where you show personality. That’s where you connect. When I look back on my career, it won’t just be trophies. It’ll be those culture-defining moments, too. That’s life. That is my life. I wouldn’t change it for the world.
VERSUS: You’re becoming known for your celebrations — whipping your shirt off at the Euros, shushing crowds in derbies…
Chloe Kelly: [laughs] The shushing one — I didn’t even score! I was celebrating someone else’s goal! But yeah, I love that type of energy. A bit of shithousery, a bit of fun. We need more of that in the women’s game. I respect my opponents, but I play with fire, and that’s how I approach everything in my life. If I beat Scott at FIFA or two-touch, believe me, I’m celebrating the same way. That’s what happens when you grow up in a house full of boys.
VERSUS: The Women’s Euros are around the corner. What’s your mindset heading into that tournament?
Chloe Kelly: Hungry. Focused. We know what we’re capable of. I know what I bring — energy, fearlessness. I’m proud of what I’ve come through, but I’m not done yet. My agent always says, “nothing worth fighting for comes easy” and I’m certainly not about taking the easy road. There’s always pressure on a team like England but I know we’ve got a lot more to give.
VERSUS: What are you carrying into the tournament — as a player, and as a person?
Chloe Kelly: It’ll be different from 2022. New squad, younger energy, a lot of players at their first major tournament. I’m excited for that — to help guide them, pass on what I’ve learned. Seeing someone like Michelle Agyemang experience her first major tournament, watching her grow. To be a part of something like that is really special. My first major tournament was the last Euros, I’ve learned a lot since then and I’m keen to support others. But we’re all locked in. The mindset’s the same: compete, bring your best. And enjoy it.
VERSUS: You’ve already created a lot of history in your career. What does legacy look like to you now?
Chloe Kelly: Just being myself. Taking the moments when they come. Whether it’s a final, a shootout, whatever — I give 100%. I want to inspire girls and women — not just in football, but in life. Let them know it’s okay to be authentic to your true self.
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Chloe Kelly wears...
Look 1 - Burberry, Levi's, Annabel B Jewellery
Look 2 - SOKIPREYE, Prada, Timberland, Annabel B Jewellery
Look 3 - ACIDSIIIA, Nike, Corteiz, Annabel B Jewellery
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Photography: Holly McCandless-Desmond
1st Lighting Assistant: Ella Costache
2nd Lighting Assistant: Ore Omoboriowo
3rd Lighting Assistant: Francesca Albarosa
Digi: Blair Gauld
Intern: Fizzy Schweizer
Intern: Julia Heirman
Art Direction: Morgan Allan
Editor-in-Chief: Amie Cripps
Stylist: Trez Hillman
Movement Director: Liam John
Set Design: Annie Alvin
Hair Stylist: Paris Ceurvels Hair
MUA: Selina Bassi
Videographer: Tyler Larbi
Studio: Studio 434
Photography & Creative Talent Agency: Dust Bunnies
Agent: Nicole Mac