Barcelona and Travis Scott are deepening their recent partnership with a limited-edition lifestyle collection that blurs the lines between football, fashion and music culture — arriving just in time for El Clásico.
The news dropped earlier this month that Cactus Jack would follow in the footsteps of Rosalía, The Rolling Stones, Coldplay and more as Barça's front-of-shirt sponsor —along with the home shirt release, the duo's lifestyle collection is grounded in the matchday experience.
The latest capsule fuses Scott’s trademark aesthetic with casual football wear. Oversized hoodies, graphic tees, shorts and jackets washed in earthy tones and dystopian motifs echo Cactus Jack’s visual universe, with a retro-style football, cap and scarf rounding out the drop.
The release is part of a wider campaign with Spotify that will culminate in a landmark moment: Travis Scott performing in Barcelona for the very first time. The private gig — held at an undisclosed location on Saturday, May 10 — is invite-only for fans selected via Spotify.
With the world watching El Clásico, and the front of Barça’s shirt transformed into a stage for one of rap’s most influential artists, this moment marks another cultural shift. This isn’t just football merch. This is football, reimagined through a Cactus Jack lens.
The new range is available via Travis Scott's online store as well as in the Barça Club Store at Spotify Camp Nou on Saturday, May 10.
Take a closer look at the Barcelona x Cactus Jack lifestyle range below.