Travis Scott has linked up with Spotify and FC Barcelona to be their shirt sponsor for next week's El Clásico.
The jersey remixes the 2024/25 home kit, switching the usual Spotify logo for a special edition 'Cactus Jack' sponsor. It arrives as part of the Catalan club's ongoing partnership with the streaming service, which has previously seen artists like Drake, Coldplay, Rosalía and more as shirt sponsors in recent years.
Travis has been widening his footprint on the football-culture space lately, from small-sided tournaments with Nike at both Coachella and ComplexCon to talks of an Air Zoom Mercurial release later this year. Taking centre-stage at one of the game's biggest fixtures feels like a natural progression, entering the pitch for the very first time.
With the possibility of Barça winning La Liga against their closest rivals, the release could be even more iconic than it already is. And while the men's team will debut the shirt, the women's side will also don it in their final Liga F match of the season — another opportunity for silverware.
It wouldn't be a complete release without some music, with both games featuring an exclusive playlist curated by the rapper, set to be played in the build-up to kick-off.
In addition to the one-off jersey, the release includes a co-branded apparel collection, featuring a retro jersey, hoodies and other football-inspired clothing and accessories. Each piece adopts Cactus Jack's signature aesthetic, serving up looks fit for the stadium and the street.
To add even more hype to one of the drops of the season, the jersey will be limited to just 1899 units, nodding to the club's founding year.
The FC Barcelona x Travis Scott jersey will be available online from 10am CEST on May 2, with the apparel collection available on May 9 via Travis Scott's website.