Joe Willock Walked the 424 Runway at Paris Fashion Week

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From the pitch to Paris.

Jun 25, 2025
Alec Wolff Reed
Words by
Photography by

Joe Willock is the latest Premier League baller to walk the runway at Paris Fashion Week after linking up with 424.

The Los Angeles brand is no stranger to enlisting players as talent for shows, having worked with Destiny Udogie and former Arsenal stars Robert Pires and Mathieu Flamini earlier this year. With this summer's showcase marking Willock's debut, both as a model and attendee at PFW.

The Newcastle midfielder joined a star-studded group debuting Guillermo Andrade's latest looks, including actor Will Poulter, musicians Rema, Roddy Ricch and Tommy Richman, as well as British boxer Ben Whittaker. The show took centre stage in the courtyard of the Monnaie de Paris, with Willock and co. arriving in classic Porsches.

Unlike their Nike-collaborated FW25 collection, this season's ready-to-wear range featured no clear nods to the beautiful game, instead showcasing a series of formal and casual wear shaped by the brand's unique aesthetic. But with Andrade making his love for the beautiful game clear over the years, who knows what he’s plotting next.

No items found.
No items found.

Joe Willock Walked the 424 Runway at Paris Fashion Week

From the pitch to Paris.

Jun 25, 2025
Alec Wolff Reed
Words by
Photography by

Joe Willock is the latest Premier League baller to walk the runway at Paris Fashion Week after linking up with 424.

The Los Angeles brand is no stranger to enlisting players as talent for shows, having worked with Destiny Udogie and former Arsenal stars Robert Pires and Mathieu Flamini earlier this year. With this summer's showcase marking Willock's debut, both as a model and attendee at PFW.

The Newcastle midfielder joined a star-studded group debuting Guillermo Andrade's latest looks, including actor Will Poulter, musicians Rema, Roddy Ricch and Tommy Richman, as well as British boxer Ben Whittaker. The show took centre stage in the courtyard of the Monnaie de Paris, with Willock and co. arriving in classic Porsches.

Unlike their Nike-collaborated FW25 collection, this season's ready-to-wear range featured no clear nods to the beautiful game, instead showcasing a series of formal and casual wear shaped by the brand's unique aesthetic. But with Andrade making his love for the beautiful game clear over the years, who knows what he’s plotting next.

No items found.
No items found.

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News

Joe Willock Walked the 424 Runway at Paris Fashion Week

From the pitch to Paris.

Words by
Alec Wolff Reed
Jun 25, 2025
Photography by
Example of image caption
Image caption goes here

Joe Willock is the latest Premier League baller to walk the runway at Paris Fashion Week after linking up with 424.

The Los Angeles brand is no stranger to enlisting players as talent for shows, having worked with Destiny Udogie and former Arsenal stars Robert Pires and Mathieu Flamini earlier this year. With this summer's showcase marking Willock's debut, both as a model and attendee at PFW.

The Newcastle midfielder joined a star-studded group debuting Guillermo Andrade's latest looks, including actor Will Poulter, musicians Rema, Roddy Ricch and Tommy Richman, as well as British boxer Ben Whittaker. The show took centre stage in the courtyard of the Monnaie de Paris, with Willock and co. arriving in classic Porsches.

Unlike their Nike-collaborated FW25 collection, this season's ready-to-wear range featured no clear nods to the beautiful game, instead showcasing a series of formal and casual wear shaped by the brand's unique aesthetic. But with Andrade making his love for the beautiful game clear over the years, who knows what he’s plotting next.

No items found.
No items found.

Related

Joe Willock Walked the 424 Runway at Paris Fashion Week

From the pitch to Paris.

Jun 25, 2025
Alec Wolff Reed
Words by
Photography by

Joe Willock is the latest Premier League baller to walk the runway at Paris Fashion Week after linking up with 424.

The Los Angeles brand is no stranger to enlisting players as talent for shows, having worked with Destiny Udogie and former Arsenal stars Robert Pires and Mathieu Flamini earlier this year. With this summer's showcase marking Willock's debut, both as a model and attendee at PFW.

The Newcastle midfielder joined a star-studded group debuting Guillermo Andrade's latest looks, including actor Will Poulter, musicians Rema, Roddy Ricch and Tommy Richman, as well as British boxer Ben Whittaker. The show took centre stage in the courtyard of the Monnaie de Paris, with Willock and co. arriving in classic Porsches.

Unlike their Nike-collaborated FW25 collection, this season's ready-to-wear range featured no clear nods to the beautiful game, instead showcasing a series of formal and casual wear shaped by the brand's unique aesthetic. But with Andrade making his love for the beautiful game clear over the years, who knows what he’s plotting next.

No items found.
No items found.