PSG Link-Up with Awake for a Capsule Collection

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Paris to the world.

Jun 23, 2025
Alec Wolff Reed
Words by
Photography by

PSG are making the most of their time in the USA for this year's FIFA Club World Cup, linking up with Awake NY for a limited lifestyle capsule.

The collection celebrates a link between the club and the brand, with defender Willian Pacho and brand founder Angelo Baque sharing Ecuadorian roots. In celebration of
the country's strong community in Queens, the drop plays on the country's reputation as the 'Middle of the World', infusing Awake's street-ready aesthetic with the PSG identity.

Arriving with three pieces, the capsule is fronted by a black tee, with 'Middle of the World' screen-printed across the front in Ecuadorian colours. Nods to both Awake and PSG are included, with the back adorned with an all-blue graphic of the iconic Mitad Del Mundo monument on the back, alongside Pacho's name and squad number.

The defender's details also appear on the back of 'Pacho Polo', a piece that playfully adopts the layout of a jersey. An embroidered club crest sits in its usual spot, with Awake branding positioned on the opposite side, while also used as the faux front-of-shirt sponsor, with a 'Mitad Del Mundo' callout stamped just below.

Similar brand-specific elements feature on a cap, rounding off Awake's latest venture into football. While the brand have stayed selective with their involvement in the beautiful game, previously linking up with the USMNT ahead of the 2022 World Cup, they recently included two 2000s-inspired jerseys in their SS25 collection.

The collection is now available online and via PSG's exclusive booth at Fanatics Fest in New York.

Take a closer look at the collection below.

No items found.
No items found.

PSG Link-Up with Awake for a Capsule Collection

Paris to the world.

Jun 23, 2025
Alec Wolff Reed
Words by
Photography by

PSG are making the most of their time in the USA for this year's FIFA Club World Cup, linking up with Awake NY for a limited lifestyle capsule.

The collection celebrates a link between the club and the brand, with defender Willian Pacho and brand founder Angelo Baque sharing Ecuadorian roots. In celebration of
the country's strong community in Queens, the drop plays on the country's reputation as the 'Middle of the World', infusing Awake's street-ready aesthetic with the PSG identity.

Arriving with three pieces, the capsule is fronted by a black tee, with 'Middle of the World' screen-printed across the front in Ecuadorian colours. Nods to both Awake and PSG are included, with the back adorned with an all-blue graphic of the iconic Mitad Del Mundo monument on the back, alongside Pacho's name and squad number.

The defender's details also appear on the back of 'Pacho Polo', a piece that playfully adopts the layout of a jersey. An embroidered club crest sits in its usual spot, with Awake branding positioned on the opposite side, while also used as the faux front-of-shirt sponsor, with a 'Mitad Del Mundo' callout stamped just below.

Similar brand-specific elements feature on a cap, rounding off Awake's latest venture into football. While the brand have stayed selective with their involvement in the beautiful game, previously linking up with the USMNT ahead of the 2022 World Cup, they recently included two 2000s-inspired jerseys in their SS25 collection.

The collection is now available online and via PSG's exclusive booth at Fanatics Fest in New York.

Take a closer look at the collection below.

No items found.
No items found.

Related

News

PSG Link-Up with Awake for a Capsule Collection

Paris to the world.

Words by
Alec Wolff Reed
Jun 23, 2025
Photography by
Example of image caption
Image caption goes here

PSG are making the most of their time in the USA for this year's FIFA Club World Cup, linking up with Awake NY for a limited lifestyle capsule.

The collection celebrates a link between the club and the brand, with defender Willian Pacho and brand founder Angelo Baque sharing Ecuadorian roots. In celebration of
the country's strong community in Queens, the drop plays on the country's reputation as the 'Middle of the World', infusing Awake's street-ready aesthetic with the PSG identity.

Arriving with three pieces, the capsule is fronted by a black tee, with 'Middle of the World' screen-printed across the front in Ecuadorian colours. Nods to both Awake and PSG are included, with the back adorned with an all-blue graphic of the iconic Mitad Del Mundo monument on the back, alongside Pacho's name and squad number.

The defender's details also appear on the back of 'Pacho Polo', a piece that playfully adopts the layout of a jersey. An embroidered club crest sits in its usual spot, with Awake branding positioned on the opposite side, while also used as the faux front-of-shirt sponsor, with a 'Mitad Del Mundo' callout stamped just below.

Similar brand-specific elements feature on a cap, rounding off Awake's latest venture into football. While the brand have stayed selective with their involvement in the beautiful game, previously linking up with the USMNT ahead of the 2022 World Cup, they recently included two 2000s-inspired jerseys in their SS25 collection.

The collection is now available online and via PSG's exclusive booth at Fanatics Fest in New York.

Take a closer look at the collection below.

No items found.
No items found.

Related

PSG Link-Up with Awake for a Capsule Collection

Paris to the world.

Jun 23, 2025
Alec Wolff Reed
Words by
Photography by

PSG are making the most of their time in the USA for this year's FIFA Club World Cup, linking up with Awake NY for a limited lifestyle capsule.

The collection celebrates a link between the club and the brand, with defender Willian Pacho and brand founder Angelo Baque sharing Ecuadorian roots. In celebration of
the country's strong community in Queens, the drop plays on the country's reputation as the 'Middle of the World', infusing Awake's street-ready aesthetic with the PSG identity.

Arriving with three pieces, the capsule is fronted by a black tee, with 'Middle of the World' screen-printed across the front in Ecuadorian colours. Nods to both Awake and PSG are included, with the back adorned with an all-blue graphic of the iconic Mitad Del Mundo monument on the back, alongside Pacho's name and squad number.

The defender's details also appear on the back of 'Pacho Polo', a piece that playfully adopts the layout of a jersey. An embroidered club crest sits in its usual spot, with Awake branding positioned on the opposite side, while also used as the faux front-of-shirt sponsor, with a 'Mitad Del Mundo' callout stamped just below.

Similar brand-specific elements feature on a cap, rounding off Awake's latest venture into football. While the brand have stayed selective with their involvement in the beautiful game, previously linking up with the USMNT ahead of the 2022 World Cup, they recently included two 2000s-inspired jerseys in their SS25 collection.

The collection is now available online and via PSG's exclusive booth at Fanatics Fest in New York.

Take a closer look at the collection below.

No items found.
No items found.