PSG just dropped one of the hardest kits of the year, and to celebrate, the club’s culture and community partner SNIPES has teamed up with French rap legend Booba for a brand-new track.

It makes perfect sense to tap the lifelong fan of PSG for an anthem, and Paris-born rapper is joined by one of Colombia’s biggest names in Blessd, blending cultures together for a marriage between rap and reggaeton.

The track isn’t just for the club though; it’s for the community too, championing Les Parisiens’ unmatched legacy of football meeting music. With lyrics shaped by a historic season, the chorus reimagines the famous chant ‘Paris est magique’.

It arrives as part of the club’s 2025/26 kit launch, featuring a timeless jersey that nodded to one of the capital’s most iconic monuments, the Eiffel Tower. It’s safe to say the club are comfortably riding the wave after their first-ever European triumph.

As more fans are making their voices heard when it comes to bridging football with wider culture, few clubs are keep their ears to the streets better than PSG – and their partnership with SNIPES is taking things to new heights.

The new PSG home jersey is available at the SNIPES online store, and their outlets across Europe.

You can listen to Booba’s new track ‘Ici C’est Paris’ featuring Blessd on all major streaming platforms from 6pm.

Take a closer look at the release below.