‍The brand’s first-ever global flagship has opened in London with exclusive products, star-studded events, and a one-of-a-kind immersive experience for collectors and fans alike.

Situated on London’s iconic Regent Street, the 803-square-metre space officially opened on April 25th and is set to become the new cultural home for sports and entertainment trading card collectors.

The store marks a major milestone for Fanatics Collectibles and the wider card collecting scene, with an immersive offering that goes way beyond retail. Designed as a space where collectors and fans can come together, the store will host exclusive product drops, monthly trade nights, athlete appearances, and a dedicated breaking studio for live and taped card openings.

David Leiner, President of Trading Cards at Fanatics Collectibles, called it “more than a store” — describing the flagship as “the home of the hobby, a hub for collectors and fans to unite, share, and experience collecting in new and exciting ways.”

Inside, fans will find everything from rare single cards to high-end hobby releases from Fanatics’ brands including Topps, Bowman, Merlin, and Match Attax. The centerpiece? A suspended circular screen above a display of the rarest and most coveted cards in the game.

But this isn’t just for hardcore hobbyists. Whether you're an elite collector or just getting started, the store is built to educate and elevate — with interactive touchpoints, a card creation suite, and drop-off grading services all in the mix.

And it’s not just about sports. Alongside football, baseball, F1, basketball, and UFC, the store will stock gaming cards and trading cards from entertainment giants like Disney, Marvel, Star Wars, and Stranger Things. There’ll also be exclusive merch, memorabilia, and signed kits.

To celebrate the launch, a full week of programming is planned featuring athletes, club legends, and cultural figures — all coming together to mark one of the most exciting retail moments of the year.

Take a closer look at the new flagship store below.