Denmark Take Their Pre-Match FIts to New Levels with ROTATE

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ROTATE are turning heads once again.

Jun 27, 2025
Alec Wolff Reed
Words by
Photography by

The Denmark women's national team are stepping into this summer's Euros in style after signing a fashion partnership with ROTATE Birger Christensen.

Having dropped a limited edition capsule for de rød-hvide with hummel earlier this year, it felt like a matter of time before we saw the Copenhagen-based label make their mark once again. This time, however, they've gone bigger, signing a landmark agreement that is the first of its kind for both the brand and the national team.

The deal is set to run until the end of 2026, with ROTATE dressing both players and staff with pieces from their existing collections. It's not known if they'll eventually provide bespoke pieces to the national team, as seen in partnerships such as Real Madrid and Louis Vuitton, but more is likely to be revealed as the tournament begins.

The launch campaign saw the likes of Pernille Harder dressed in recent looks from the brand, including a light blue oversized shirt decorated with textured rosettes — a regular motif seen in their work. Elsewhere, a more casual offering is included, with Katrine Vejsgaard Veje pairing a white tee with oversized blue jeans.

Pieces worn by the Denmark women's national team are available via ROTATE's online store.

Take a closer look at the collection below.

No items found.
No items found.

Denmark Take Their Pre-Match FIts to New Levels with ROTATE

ROTATE are turning heads once again.

Jun 27, 2025
Alec Wolff Reed
Words by
Photography by

The Denmark women's national team are stepping into this summer's Euros in style after signing a fashion partnership with ROTATE Birger Christensen.

Having dropped a limited edition capsule for de rød-hvide with hummel earlier this year, it felt like a matter of time before we saw the Copenhagen-based label make their mark once again. This time, however, they've gone bigger, signing a landmark agreement that is the first of its kind for both the brand and the national team.

The deal is set to run until the end of 2026, with ROTATE dressing both players and staff with pieces from their existing collections. It's not known if they'll eventually provide bespoke pieces to the national team, as seen in partnerships such as Real Madrid and Louis Vuitton, but more is likely to be revealed as the tournament begins.

The launch campaign saw the likes of Pernille Harder dressed in recent looks from the brand, including a light blue oversized shirt decorated with textured rosettes — a regular motif seen in their work. Elsewhere, a more casual offering is included, with Katrine Vejsgaard Veje pairing a white tee with oversized blue jeans.

Pieces worn by the Denmark women's national team are available via ROTATE's online store.

Take a closer look at the collection below.

No items found.
No items found.

Related

News

Denmark Take Their Pre-Match FIts to New Levels with ROTATE

ROTATE are turning heads once again.

Words by
Alec Wolff Reed
Jun 27, 2025
Photography by
Example of image caption
Image caption goes here

The Denmark women's national team are stepping into this summer's Euros in style after signing a fashion partnership with ROTATE Birger Christensen.

Having dropped a limited edition capsule for de rød-hvide with hummel earlier this year, it felt like a matter of time before we saw the Copenhagen-based label make their mark once again. This time, however, they've gone bigger, signing a landmark agreement that is the first of its kind for both the brand and the national team.

The deal is set to run until the end of 2026, with ROTATE dressing both players and staff with pieces from their existing collections. It's not known if they'll eventually provide bespoke pieces to the national team, as seen in partnerships such as Real Madrid and Louis Vuitton, but more is likely to be revealed as the tournament begins.

The launch campaign saw the likes of Pernille Harder dressed in recent looks from the brand, including a light blue oversized shirt decorated with textured rosettes — a regular motif seen in their work. Elsewhere, a more casual offering is included, with Katrine Vejsgaard Veje pairing a white tee with oversized blue jeans.

Pieces worn by the Denmark women's national team are available via ROTATE's online store.

Take a closer look at the collection below.

No items found.
No items found.

Related

Denmark Take Their Pre-Match FIts to New Levels with ROTATE

ROTATE are turning heads once again.

Jun 27, 2025
Alec Wolff Reed
Words by
Photography by

The Denmark women's national team are stepping into this summer's Euros in style after signing a fashion partnership with ROTATE Birger Christensen.

Having dropped a limited edition capsule for de rød-hvide with hummel earlier this year, it felt like a matter of time before we saw the Copenhagen-based label make their mark once again. This time, however, they've gone bigger, signing a landmark agreement that is the first of its kind for both the brand and the national team.

The deal is set to run until the end of 2026, with ROTATE dressing both players and staff with pieces from their existing collections. It's not known if they'll eventually provide bespoke pieces to the national team, as seen in partnerships such as Real Madrid and Louis Vuitton, but more is likely to be revealed as the tournament begins.

The launch campaign saw the likes of Pernille Harder dressed in recent looks from the brand, including a light blue oversized shirt decorated with textured rosettes — a regular motif seen in their work. Elsewhere, a more casual offering is included, with Katrine Vejsgaard Veje pairing a white tee with oversized blue jeans.

Pieces worn by the Denmark women's national team are available via ROTATE's online store.

Take a closer look at the collection below.

No items found.
No items found.