Just Eat is marking its fourth year as a UEFA Champions League sponsor with the launch of the ‘Countdown Club’ — a fan-focused hub in Munich, open to the public until May 31, in celebration of the final.
Open to fans, media and creators, the ‘Countdown Club’ will host panel talks, exclusive merchandise drops, and food deliveries from some of Munich’s most popular restaurants. Visitors will also have the chance to win tickets to the Champions League Final and meet various UEFA legends over the weekend.
As part of the build-up, Just Eat is releasing a second limited-edition merch drop, following its 2024 varsity jacket launch. This new capsule collection is a collaboration with Daily Paper’s Head of Design, Abderrahmane Trabisini, and football's favourite jeweler GASSAN — modelled by none other than UCL winner Edgar Davids. The range includes retro-inspired football jerseys and necklace charms shaped like fan-favourite food orders, from burgers to pizza — each one a nod to ‘90s football style.
The Just Eat jersey is available via Cultkits.com and a limited run will be available at the ‘Countdown Club’.
The ‘Countdown Club’ – which was opened by Rio Ferdinand with a live recording of his Rio Reacts podcast – is located at Reichenbachstraße 22 in central Munich. For your chance to win tickets to the Champions League Final with Just Eat, all you need to do is head to the 'Countdown Club' ticket counter and explain why you should get a ticket – the best story wins.
This activation continues Just Eat’s focus on combining football and food culture as the UEFA Champions League Final approaches.