Chelsea has signed a new deal with Predator Energy, with the partnership seeing the energy drink’s branding visible at training sessions and match days at Stamford Bridge.

Predator Energy will serve as the club’s official energy drinks and hydration partner, with co-branded merch and first team campaign cameos already in the pipeline. 

Chelsea’s chief revenue officer Casper Styslvig said: “We’re really excited to welcome Predator Energy to the club as our new Official Energy Drinks Partner and Official Hydration Partner. 

“As a brand, Predator Energy is hugely committed to football and has a track record of creating exciting and entertaining rewards for its global fans. We’re looking forward to working together in the years to come.”

Big name hydration partners are the next big thing in the football space, with Tottenham Hotspur Women announcing Big Zuu’s brand Drip as an official partner earlier this month. Predator Energy x Chelsea is just another step in a refreshing new direction for clubs and brands to connect and create. Who knows what other thirst-quenching partnerships are coming?

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