Mitre just dropped a new football range, and for the launch, the brand tapped up renowned imagemaker Ewen Spencer for a nostalgic campaign.

Celebrating Mitre at the heart of grassroots football, Spencer’s evocative, documentary style photography paints the heritage football brand in a new light. The digital campaign features six stills and a 20-second mood film, with the new Ultimatch, Delta and Impel footballs the central focus.

Scenes of waterlogged pitches, unclaimed balls that have been booted onto roofs, and a coach’s car boot filled with cones, bibs and everything in between capture the essence of the sport, merging Spencer’s signature style with Mitre’s ethos effortlessly.

Mitre’s Global Brand Director Jack Richardson said: “I think every football fan will resonate with at least one of these brilliant photographs. Ewen has captured everything Mitre stands for and what real football is all about, grassroots teams, players, coaches showing up whatever the weather and – at the centre of that – a Mitre football.”

The new ball range is available to purchase on the Mitre website and select retailers now.

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