C.P. Company have unveiled their SS023 campaign by exhibiting the latest collection on four of the brand's biggest enthusiasts from around the world, including VERSUS favourite Gabriel Moses.
South Londoner, Moses, sits alongside New Yorker and model Sofia Pace, French designer Louison Bahurel and Milanese skater Diego Garcia.
This isn't the first time the Bologna brand's used cultural connectors amongst its community to front new collections. Back in 2021, C.P. launched its first monograph, "C.P. Company 971-021. An informal history of Italian sportswear", to celebrate the label's 50th anniversary. Photographed by Neil Bedford, the images documented the various ways C.P. has intersected culture over the course of half a century.
For the latest collection, selected members of the C.P. family were asked to choose their favourite item from the SS023 drop to be shot in - Moses chose the military-inspired 50 Fili Tr-P jacket with concealable hood, as well as his now trademark beanie.
The full SS023 collection is available to shop online now at cpcompany.com.
Take a closer look at some of the latest collection below.