Fresh off a packed weekend hosting NFL action, the Tottenham Hotspur Stadium is the subject of a lucrative naming rights deal – with Google in the driving seat to finally secure the partnership.

The stadium, which opened its doors in 2019, has staked its claim as the most modern and breathtaking stadium in global sports – boasting numerous things that have made it an attractive venue away from the beautiful game. Housing heavyweight champion Oleksandr Usyk's title-winning fight against Anthony Joshua among several other sporting and entertainment events, the £1 billion stadium has presented itself as an attractive multipurpose venue for investors.

Talks of a stadium sponsor have therefore been circling since its opening, with the likes of Nike and Amazon being thrown into the mix shortly before the COVID-19 pandemic. According to The Athletic, it's Google who are in the middle of "meaningful discussions" with Spurs after the tech giant believed association with such a future-facing stadium could be beneficial to the business.

It would be the second high-profile stadium deal for Spurs CCO Todd Kline, who sealed a $250 million contract with NFL side Miami Dolphins to play at Tottenham over an 18-year period.

Recent years have seen many major sides take the dive into stadium sponsorship, most notably Barcelona and their link-up with Spotify. A similar deal is in mind for Daniel Levy, which if it happens, could propel Spurs further into the global conversation on and off the pitch.