Jude Bellingham has become the new face of Kim Kardashian's shapewear and clothing brand SKIMS.

The England and Real Madrid star was shot by renowned fashion photographer, Katja Rahlwes, who captures the player in the SKIMS Mens Cotton and Stretch collections.

The campaign launches at a time when Bellingham stocks couldn't be higher, having just won the UEFA Champions League at Wembley earlier this month, and being named in England's 26-man squad at Euro 2024.

The partnership with Bellingham – who picked up both UCL’s Young POTY and La Liga’s POTY awards – exemplifies SKIMS' dedication to featuring diverse talents in sports, having recently included the likes Patrick Mahomes, Nick Bosa, Shai Gilgeous-Alexander, and more.

From lightweight, ultra-soft pieces to essentials crafted from a soft, mid-weight cotton blend, SKIMS Mens underwear provides "the perfect base layers for every man, empowering them to take on any challenge with confidence and ease."

The collection is available now on the SKIMS website.