PUMA and Xavi Simons have launched a new three-part docuseries, giving viewers a behind-the-scenes look at the newest face of the iconic PUMA KING. 

‘KING STUFF’ follows Simons through training, life off the pitch and personal moments as he forges a new legacy in one of PUMA’s most iconic boot silos. 

The series gives fans exclusive access to the young superstar’s life, with the first episode diving into his time so far at RB Leipzig – tour included.

In addition to the three-part show, a song made specifically for Simons and the series – also titled ‘King Stuff’ by M.I.K – accompanies each episode. 

With more and more footballers featuring in documentaries, and some even documenting their own stories through social media like Jude Bellingham, Simons’ new project is dropping at just the right time.

The first episode is available to watch now on PUMA’s YouTube channel and Instagram, with the next episode arriving in November.

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